RAGE ON THE RADIO : What happens when America's airwaves fill with hate? BILL MOYERS JOURNAL takes a tough look at the hostile industry of "Shock Jock" media with a hard-hitting examination of its effects on our nation's political discourse.
The Reach of Talk Radio: Talk radio is loud — very loud. According to TALKERS magazine, the leading publication of the talk radio industry, Rush Limbaugh attracts more than 14 million listeners across the nation each week, one of the largest audiences in any broadcast medium; Sean Hannity, over 13 million; Michael Savage, more than 8 million.
With such a large and devoted audience, the topics the hosts focus on may significantly impact the national discussion. Media expert Kathleen Hall Jamieson noted during the last election cycle that talk radio may well wield the power to set the agenda: When something gets into mainstream media, it has a half-life of about 30 seconds. Where something that moves into talk radio can have a half-life of two or three years.
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