9.22.2008

Palin Propaganda Edward Bernays-style

Governor Sarah Palin is to American women's freedoms and liberties, what breaking the gender taboo on cigarette and tobacco usage to women's health. Equally as deadly and deathly marketed. In the sweet name of Jesus during the Easter Parade commemorating the Resurrection of the Lord Jesus Christ, Edward Bernays persuaded women to smoke. George Hill, the president of the American Tobacco Company, to gain half of the market share to sell cigarette smoking to women. Much like the Republican Party's selling of Sarah Palin, the myth and the narrative. She gets women excited and gins up support amongst the Republican base. Beware, Mrs. Palin is just as toxic and deadly as the cigarettes that the manufacturers sold American women for decades. They dressed-up tobacco in a pretty package with lipstick and pretty face. Behind the facade, however, lies the biggest health risk of tobacco addiction and the loss of millions of women's lives, slowly over time. It's all about packaging and marketing, substance and consequences be dammed.












Edward Bernays even called cigarettes as "torches of freedom" for women. They symbolized little penises and now with smoking, women could control and have their own. This image and symbolism sold to women for years, Virginia Slims devised a cleaver campaign to coincide with the Women's Movement by saying "You've got Virginia Slims now baby, you've come a long long way." They even used vintage photos of oppressed women juxtaposed with glamorous models.























Unfortunately, American women are gullible and will fall for this marketing prestidigitation..........and poof! Up pops Sarah Palin, moose hunter and hockey mom. Like the debutantes that Bernays brazenly displayed smoking cigarettes, Palin supports teenage pregnancy, no time off with a special needs infant, no health care for mothers and infants......Sarah Palin is against EVERYTHING that the Women's Movement worked so hard for.
According to Noam Chomsky, Edward Bernays was one of the early founders, gurus, of the public relations industry...It was understood, both in Britain and the U.S., that people have won too much freedom for the state to repress them by violence, and therefore, both in Britain and the U.S., the two most democratic countries, there was a growth of the public relations industry, to try to control attitudes and beliefs, since you can’t control people by force. And Bernays was a leading figure.
Bernays' first great achievement: A public relations campaign trying to get women to smoke. So he had models walking down Fifth Avenue smoking cigarettes and showing how it makes you beautiful and slim. We can’t estimate how many tens of millions of people he managed to kill by that, but a substantial number. And that put him on the map.

From Smokey Imagery and the 7 Deadly Myths by Liz Jones: For as long as any of us can remember, the deep-pocketed tobacco industry has bought and sold the imagery of cigarette smoking. Image one: the independent, tough, leather-skinned cowboy. Image two: the thin, liberated woman enjoying an active, love-filled life. In fact, the tobacco and public relations industries have been instrumental in defining how females perceive smoking and how society perceives women who smoke.

The 1929 Easter Parade in New York City marked a magnificent triumph for the tobacco industry in its ability to manipulate women and foster their addiction to a deadly habit. Promoted as a publicity stunt for "female emancipation" in these post-suffrage days, the parade featured a contingent of New York debutantes marching down Fifth Avenue while openly lighting and smoking cigarettes. It was the first time most Americans had witnessed any woman who wasn't a prostitute smoking in public.


What the bold debutantes didn't know was that their expression of "freedom and equality" was orchestrated by George Washington Hill of American Tobacco and Edward L. Bernays, public relations mastermind and nephew of Sigmund Freud. In addition to boosting sales for American Tobacco's Lucky Strikes, the demonstration succeeded in breaking the taboo of women's smoking.



Often cited as one of the most ingenious and effective PR stunts of all time, the parade is viewed by some as a coup that launched a distinctly new American industry and further reinforced the deceptive power of PR flackery.



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