During the inauguration festivities, President Obama and his family made J. Crew their house brand, as the family mixed haute couture with clothes and accessories the retailer made exclusively for them.
For the swearing-in ceremony, Malia and Sasha Obama wore brightly colored wool coats, gloves and scarves specially designed from J.Crew’s “crewcuts” line for children.
The company’s web traffic soared so much on J.Crew.com Wednesday that the site was temporarily unavailable at times. The company posted a congratulatory page on its Web site to the First Family (in large red and blue block letters), but also informed shoppers that they could not buy what the First Family had worn. It plans to post the sketches of Malia and Sasha’s outfits on its Web site within the next day.
On Wednesday, catalog operators directed callers to the company’s personal shoppers, who told them that there are similar products were available now but the most similar styles and colors would not come out until the fall line is released this summer.
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